Marin walk-to-school effort wins $383,000 grant

By Mark Prado, Marin IJ
October 28, 2010

Marin was handed a chunk of regional funding dollars to spend on social media and encourage children to ride and bike to school.

The Metropolitan Transportation Commission -- the Bay Area's transportation planning agency -- gave $383,000 for a group led by the Transportation Authority of Marin that will use social media to promote "Green Ways to School," encouraging ways to school other than mom and dad's car.

"We have a bunch of the ideas we will work on," said Wendi Kallins, who heads the Safe Routes to Schools program. "We will work on Facebook and enhance our website as well."

The MTC approved 17 grants totaling $33 million through its Climate Initiatives Program to promote new ways to reduce greenhouse gas emissions and vehicle-miles traveled around the Bay Area.

"We ultimately selected the projects that have the biggest potential for reducing greenhouse gas emissions and that can be replicated regionwide," said MTC chairman Scott Haggerty.

The biggest of the grants is a nearly $7 million award to the San Francisco Municipal Transportation Agency, the city of San Jose and Palo Alto-based Better Place to demonstrate electric taxis in San Jose and San Francisco.

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